Donald Trump has gotten the equivalent of more than $3 billion in free advertising over the past 12 months, new data shows, with close to $640 million of that coming in May alone.
The latest statistics from the firm mediaQuant show Trump has received the equivalent of $3.4 billion in free ads through the end of May. The numbers are based on media coverage and equivalent advertising rates.
The presumptive Republican presidential nominee is by far the biggest beneficiary of free media this campaign cycle, dwarfing his former GOP rivals as well as Hillary Clinton and Bernie Sanders. Former Secretary of State Clinton, who appears poised to clinch the Democratic nomination on Tuesday, has gotten $1.4 billion in free ads over the past year. The total for Sanders, the Vermont senator challenging her, is $772 million.
In May, Clinton received the equivalent of $274 million in free ads, and Sanders received $100 million.
Trump’s controversial comments on subjects including, most recently, the Mexican-American judge presiding over litigation involving Trump University, have helped him earn free airtime.
Meanwhile, the real-estate mogul has spent far less than his rivals on TV advertising in this election, NBC News reported last week. To date, Trump’s campaign spent about $19 million, NBC and SMG Delta found. By contrast, Hillary Clinton’s campaign has spent about $44 million on TV ads. Bernie Sanders has spent about $58 million.