From fashion designers to food companies, everyone is taking sides in politics despite the election being over. And many are against Donald Trump, his family, and his staff now that’s he won over Hillary Clinton, and this includes Kellogg’s.
Kellogg, the mass manufacturer of cereals, Pringles, Eggos, and Pop-Tarts, announced it will discontinue advertising on Breitbart.com, the far-right news and commentary website that was run by one of Trump’s top aides, Steve Bannon, as per Allen B. West.
Breitbart has been the target of many liberals’ wrath, who are claiming that the website is racist, sexist, and anti-Semitic in its content. And they publicly name their advertisers, so the liberal public went straight to the advertisers and complained until they got their way.
“We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kellogg spokesperson Kris Charles said in a statement.
He continued on to say, “This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed. In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there.”
But Bannon has repeatedly told the media that he is not who liberals and the media think he is. In an interview, he stated that he was not a “white nationalist” but simply a nationalist. An economic nationalist to be exact.
Liberals, however, refuse to listen. And Kellogg is not the only company letting politics affect business. Companies like Novo Nordisk, a pharmaceutical manufacturer, Warby Parker, an eyeglasses company, and the San Diego Zoo announced on Twitter they will not advertise on Breitbart any longer.
It would seem these companies wish to alienate anyone who is not liberal. Of course, I wasn’t surprised about Warby Parker, which is a company rooted in California, where liberals live in droves, but the fact they would let their own personal feelings affect their business dealings shows a serious lack of professionalism.
People don’t buy Kellogg’s products because their “values” align with their own—they buy Kellogg’s products because they’re the ones who make Fruit Loops! I’m not wondering if the person who made that box of fruity goodness is a liberal or a conservative. I’m not wondering anything about them at all.
I just buy the product, but now that they have deemed my patronage to not be as important as a liberal’s, that makes me want to choose another brand.
That’s how you market your product—make the customer the single most important thing. It’s about what the customer wants, but to Kellogg’s, it’s only about what liberals want.
I imagine that Kellogg’s will have a drop in sales quite a bit after this because they have singled out conservatives and made them expendable. Well, there are plenty of other brands out there, so if you don’t want our business, then so be it.
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