Fox News Channel seems to be feeling the effects of the Law of Unintended Consequences after their seemingly personal vendetta against GOP front-runner, Donald Trump, has backfired on them.
According YouGov Brand Index, Fox News has found itself at a three year low in terms of viewers who are watching the network’s programs. Not-coincidentally, Fox’s decline seems to coincide with the popularity of Trump’s political campaign, and his decision to not attend Fox News-run debates.
“On January 1, 2013, Fox News Channel’s Buzz score with Republican adults 18 and over was 49. By the first GOP debate last August, the score had dropped to 38. The downward momentum accelerated earlier this year when Fox News Channel’s score dropped from 36 on January 18th to 14 on February 12th. Trump declined to participate in FNC’s sanctioned GOP debate on January 28th. Fox News Channel’s current Buzz score is 17.”
John Nolte, of Breitbart, attempted to break down the reason why Fox was loosing supporters over their war with Trump.
He explained that bias plays a big part in why people don’t want to watch, and pointed out the abysmal ratings of MSNBC as a prime example of what happens when a network becomes blatantly biased for any cause.
Fox News has been accused as showing bias for establishment candidates like Marco Rubio, and biased against the people’s-choice candidates like Donald Trump. Viewers have been responding accordingly by tuning their televisions to other networks.
John Nolte has even expressed that he is surprised at how he personally finds himself feeling about Fox News and CNN compared with how he has felt about them in the past.
“Here is something I never thought I would write in my lifetime: CNN’s handling of the Republican debates has been infinitely more professional, unbiased, and fair than Fox News. It’s not even close. If you go back and look at the debates, CNN’s Jake Tapper and Wolf Blitzer have out-classed Megyn Kelly, Chris Wallace, and Bret Baier by a wide margin.”
According to the data obtained by YouGov, the Fox News’ war against Trump has allowed for CNN and Fox News to score at similar perception levels, “…And they are both negative.”