Target has been facing backlash after issuing a statement that all of its employees and customers would be allowed to use whichever bathroom best correlated to their gender identity.
In the wake of the decision, several conservative and family-oriented organizations have launched boycotts against the retailer, and many conservative consumers have decided to take their business elsewhere.
Brian Cornell, CEO of Target, has been defending his company’s decision, but his pitch doesn’t seem to be working, as after an appearance on CNBC’s “Squawk Box” on May 11, the retail giant’s stock fell by 5.43 percent.
“We’re going to continue to embrace our belief in diversity and inclusion, just how important that is to our company,” Cornell said on CNBC. “But we’re also going to make sure our focus on safety is unwavering.”
In an attempt to calm the anger of the more than 1.2 million consumers who have pledged to boycott the store, the CEO announced the store’s plans to implement family bathrooms in all of its stores for people who may not feel comfortable in the traditional stall-by-stall bathrooms.
“We’re committed over the next few months to make sure every one of our stores has that option, because we want to make sure that our guests be welcomed in our stores,” he explained. “But if there’s a question of safety, I can tell you and others, our focus on safety is unwavering, and we want to make sure we provide a welcoming environment for all our guests, one that’s safe, one that’s comfortable.”
However, Cornell did not mention any plans to return to single-sex changing rooms, which is one of the major reasons families have strayed away from the company.
No one wants to send their 13-year-old daughter in to try on clothes in a changing room where a man who claims he is a woman is waiting to take advantage of the situation.
But Target can’t easily add family changing rooms, as it would take up valuable space in their stores, and it can’t go back to single-sex changing rooms without angering the progressives who pushed for this new policy in the first place.
Cornell said the company has faced “tough feedback” — which may be the understatement of the year so far.
Not only have 1.2 million people boycotted the retail chain, but the company’s share price on Wall Street has been cut from almost $84 on April 19 to $75.70 on May 11.
That’s a loss of $8.30 per share, or 10 percent — almost $5 billion since the company made the controversial announcement on April 19.
Cornell made his statements on CNBC as part of an effort to to reassure investors that the company can bounce back from this massive, self-inflicted setback.
But it didn’t exactly work, as Target’s stock crashed by roughly $3.50 per share after his appearance.
Watch Cornell’s comments on CNBC here:
It comes to no surprise to conservatives and families that Target has faced such backlash in the wake of the terrible, pedophile-catering decision to abolish single-sex bathrooms. People don’t want to shop, use the bathroom, or try on clothing items in a store where they feel unsafe or uncomfortable.
For too long, conservatives have been the “silent majority,” but the progressive takeover of our country has caused an awakening, and we won’t sit back and let our traditional values fall by the wayside.
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