As if this summer’s GOP convention wasn’t must-see TV already, it’s may now become a lot more Trump-y.
Speaking to Bloomberg’s “Masters in Politics” podcast, Trump senior adviser Barry Bennett said the candidate might shake things up a bit by giving a major speech in different cities every night of the convention.
The plan would diverge from the traditional format of having the candidate speak only after he is officially nominated by the party at the convention.
“We need to adjust the format” of the convention in Cleveland, Bennett told Bloomberg.
“I think when it comes to the program a lot of us feel that we could juice up the format just a little,” he continued.
“More entertaining, more interesting. I don’t know why the candidate only speaks on acceptance night, why shouldn’t he speak every night from a different city?
“How come we are not doing broadcasts on Facebook or Google, why are we just relying on 45 minutes of network television time?”
Here’s the podcast (relevant portion at 12:00):
This is the brilliance of Donald Trump and his campaign.
The modern political convention has long become a dreary, monotonous week where network analyst hacks talk political minutiae while minor party functionaries on the convention floor give long-winded speeches: “The great state of Georgia, with its love of country and its dedication to the values of freedom and equality and individuality blah blah blah yawn etc. gives all 153 of its delegates to the next president of the United States, Reginald Hamhock IV.”
No convention since the 1976 Republican gathering has convened without knowing its nominee in advance. Only two since then have had any real semblance of drama: the 1980 Democratic convention, where partisans of Massachusetts senator and bridge-diving champion Ted Kennedy unsuccessfully attempted delegate shenanigans to overthrow President Jimmy Carter, and the 1992 Republican convention, where Pat Buchanan’s “culture war” speech upstaged President George H.W. Bush’s renomination.
Trump’s nomination in Cleveland would already have upstaged the Democrats’ Clintonpalooza happening a week later in Philadelphia. After all, his acceptance speech will likely be the one of the most watched political events in television history.
So, what is the Trump camp thinking about? A whole week of speeches, with the nation’s eyes on him.
Trump won the GOP nomination by thinking differently and being willing to experiment. His plan for Cleveland proves that’s not going to stop now. If anything, he’s going to be more Trump-ish than ever.
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